Boox Accountants

BOOX came to us via an agency, we were asked to take over the full development of their website, producing new high quality leading pages to grab existing and new customers to there website as well as redeveloping key items and functionality used on the previous website.

The website is built using WordPress (sass, jQuery, php and more), contains many useful plugins, is GDPR compliant, optimised for speed, but more importantly the sites fully customised to allow BOOX to create a new page with panels we have created using ACF fields. This gives BOOX the flexibility they require to be able to create a whole new page for the website using key features already created on other pages of the website (this pulls in dummy content for BOOX with ease).

I have developed to be responsive for all desktop computer, tablets and devices, providing a full user experience.

Project Goals

The goal of the Boox Accountants website was to create a website that drove traffic and converted to leads. The website had to be functional in the way that allowed Boox to be able to easily update content and reuse styled block in where they wish to do so.

Competitor Analysis

I looked at local competitors of Boox in the London area to see what their businesses offered different to what Boox does as a business, here is a breakdown of some competitors:

Crunch

• Call to action is in the header and banner to get leads through the door.
• Clear visible pricing.
• Reviews clear.
• UX is simple and clear.
• Could do with imagery to showcase what the business does and what software they use.

The Accountancy Partnership

• Clear call to action and shown in a few areas.
• Clear pricing.
• Explains what their product does.
• Shows clear reviews.
• Doesn’t explain the software they use, which is important for an existing user using something such as sage or quickbooks.

Design Colour Scheme

I was provided the logo for Boox which included only two colours being a teal and dark blue. I used these colours to create a colour scheme for the new website which are:

Interface Design

The objective for the websites UI & UX was to create something that pushed and generated leads as well as made the website easy to edit and alter when required. The website drives users to sign up to their service with a 14 day free trial with instant access to their portal system.