Oxo Riverside Hair

OXO Riverside Hair is a great hair salon based in the OXO tower in London, they required a logo and marketing material created for their business that would also include their location of business.
We have worked with OXO Riverside Hair to create their brand and marketing online and offline, including their salon signage, flyers, appointment cards and more.

Brand Design

I was asked to create a logo/brand that would reflect the OXO Tower, where their business is based as well as fit their service.

Offline Marketing

OXO Riverside instructed me to create many forms of marketing material from business cards, loyalty cards, posters to window graphics.

Website

Project Goals

The goal of the website is to determine the best approach and design in order to create an experience where the user is clear on the following:

• What OXO Riverside Hair offer
• The pricing of their services
• Call to actions
• Showcasing before and after photo

Competitor Analysis

Some competitor analysis was conducted to find out what OXO Riverside Hair’s competitor/s is, what they offer and what makes OXO Riverside Hair different, we looked at information such as layout, imagery being used, colour schemes and structure. Below are some key findings:

Ena Salon

• Clear booking online within the header and side of the website.
• Reviews upfront.
• Pricing easy to see and digust.

Jair London

• Opening times clear.
• Missing imagery of the styles of hair they can produce.

Design Colour Scheme

It was my priority to take the brand and create a colour scheme that would work for the business and their needs. Colours used:

We came up with a colour scheme that reflected the OXO Tower identity and a mixture of OXO Riverside Hair. This was so the hair salon was seen as part of the OXO Tower and referred by members within the tower (to draw in local businesses) but we also focused on showing though the companies brand as well.

UX / Wireframing

Once I had a clear indication of competitors and what OXO Riverside wanted in terms of a brand and their colour scheme I quickly went on to work on wireframes for the websites interface. I created various wireframes with OXO Riverside to create the clean and clear layout they required.

Some examples of of the sketch wireframes:

Interface Design

The objective for the UI design & website was to create a clean, clear and a slick design that fitted their brand, colour scheme, but also allowed them to showcase their work with ease and provide easy contact and bookings. UI elements were created so we could reuse where necessary.